Stourbridge Business Improvement District (BID) proudly supported the 2026 Stourbridge Carnival by funding the popular Stilt Walker attraction and fire show performance, delivering a coordinated programme of marketing and communications to help promote the event and maximise attendance.

Organised by Dudley Metropolitan Borough Council and held on Sunday 6 July 2026, the annual carnival brought together residents, visitors and local businesses for a day of community celebration. Through targeted promotion across the BID's digital channels, website and social media platforms, Stourbridge BID helped raise awareness of the event, encouraging residents and visitors to attend and experience everything the town centre had to offer.

The BID-funded Stilt Walker and Fire show proved to be a popular attraction, entertaining audiences throughout the day, creating memorable photo opportunities and adding to the vibrant atmosphere across the town centre. The entertainment complemented the wider programme of activities, helping to create an engaging and family-friendly event that encouraged visitors to spend longer in Stourbridge and support local businesses.

By combining financial support with a proactive marketing and communications campaign, Stourbridge BID played an important role in increasing the profile of the carnival, driving footfall and reinforcing Stourbridge's reputation as a welcoming destination for events and community celebrations.

The project also demonstrates the BID's commitment to working collaboratively with Dudley Metropolitan Borough Council and other local partners to deliver successful town centre events that benefit businesses, residents and visitors alike. Through strong partnership working and effective promotion, the carnival showcased the best of Stourbridge while supporting the local economy and strengthening community pride.

Supporting events such as the Stourbridge Carnival forms part of Stourbridge BID's wider programme of investment in destination marketing, town centre animation and business support, helping to create a vibrant, welcoming and prosperous town centre throughout the year.